It feels like there is a family and Twitter wants to cancel you everyday. If you look at my phone, I’m on Instagram more than I am on Twitter. I have been on Twitter less because of it. I think that’s what provides my everyday juice in the business.”Įven though Rovell is known for being on Twitter, he does not use the app as much as he used to because of how toxic it can be sometimes: I like people to talk about me, whether it’s good or bad. I’ve since not cared as much about the on-air because of what social media provided. “I do love the adrenaline of being on-air. While Rovell does not like the adrenaline of being on-air, social media has helped fill the gap because it allows him to keep himself relevant regardless of whether it is because of something good or something bad: Everyday, willing to fight someone for whatever reason.”
I embraced it, I didn’t change who I was.
It wasn’t about me being one of the originals, it kind of became almost my overarching identity. Twitter presented this opportunity where I felt like I cut my time in half finding out what the important story was. The primary story is the real thing going on. “ As a sports business reporter, I have to figure out what the secondary story is. When Rovell first joined Twitter, he told Everett that as a sports business reporter, it helped him figure out what the secondary story was in a quicker fashion and how the platform quickly became part of his identity while at CNBC: I was ready to battle people and didn’t care as much that they bashed me as long as they kept following me.” 2012, I’m now 34 years old or something like that. “I want to be relevant and I think I was made for Twitter because for my whole life, I’ve pretty much had a hard head.
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